Social media has become the favorite marketing place for brands, entrepreneurs, and businesses in the past few years.
It’s because the target audience of each one of them is spending a handsome amount of time on social apps – and above that getting influenced by the social content to make buying decisions.
Instagram is the new king when it comes to market and selling your products online.
So, to win at Instagram marketing and grow your business, you need to have a well-rounded strategy blanketing both organic and inorganic campaigns but also using the trends to grow even faster.
This blog will give you an 8-step guideline on how to develop a successful Instagram marketing plan to hit goals.
Let’s dive in.
In this blog:
- Set Your Goals
- Profile Optimization
- High-Quality Graphics
- Encourage Engagement
- Brand Voice
- Hook, Value, CTA
Set Your Goals
Before humping on to creating random content and praying some will get viral, you need to sit back and decide what you want to achieve with your Instagram marketing efforts.
If you don’t have any specific goals, then you can’t decide whether you’re on the right track toward achieving your goals or not.
Your goals might include a combination of brand awareness, lead generation, sales, growing audience, campaign launch conversions, etc.
Instagram marketing plan
Every business is unique and its goals are, as well. Writing down your goals will steer your marketing campaigns in the right direction and ensures maximum results.
For an effective Instagram marketing strategy, you need to use both organic and inorganic ways to increase reach, engagement, and followers.
One of the easiest inorganic ways to build momentum is to buy Instagram auto likes. This will enhance the reach of your posts instantly.
Your profile is the first impression your audience gets when they view your content and land on your page.
It should tell them at a glance:
- who you are,
- what you do,
- what you can do for them.
How can you do that? Here are a few simple steps to build instant credibility by optimizing your Instagram profile;
- Use a professional profile image like your brand’s logo,
- Write a benefit-focused bio that tells what value you can provide to your audience,
- Mention your target audience if you have a niche business,
- Include a call-to-action like ‘click the link in my bio’,
- Include a link to your landing page or product category page to showcase your best products and generate leads.
Since Instagram is a visual platform, nothing declines your reach and engagement like pixelated images do.
You have to use high-quality and catchy images to attract your target audience. Also, if you are using videos for Reels or IGTV, you need to use a professional camera and equipment to get the best results.
You can even use your smartphone’s camera with proper settings optimized for the best results. You should invest in a professional photographer and video editor if you can. This will greatly enhance the overall result of your graphics and will help you stand out as a brand.
Nothing drives growth on social platforms like hearts, comments, and shares do. Engagements with a content piece are signals that your viewers are getting value from your content or they like your content.
The Instagram algorithm works in the same fashion. It looks for these signals to decide if a content piece is resonating with your audience. It then promotes that post, Reel, or Story to more people – increasing your reach and following.
successful Instagram marketing plan
In every content that you publish, try to ask questions and opinions. This will initiate user activity and the algorithm loves that.
One of the faster options is to buy Instagram comments to trigger user engagement every time you post content.
It will encourage the Insta algorithm to show that content to a broader audience, thus increasing impressions, reach, and conversions.
Most of the biggest brands keep a brand aesthetic in everything they post on their social accounts.
It’s because sticking to a specific font and posting style will make your brand recognized. Whenever your audience sees a post in their feed, they’ll instantly know this is yours.
This helps them remember your brand and naturally, whenever they are to buy a product that’s related to you, they’ll think to give your business a try.
Branding is very powerful tool in marketing. It elevates the perceived value of your products and reputation of the brand as a whole.
Getting Insta-famous status is all about unleashing the creativity inside you. Your posts don’t have to be the perfect one every single time.
Raw and unfiltered posts often do as well as a well-created Reel does. It’s all about testing different ideas, putting them into action, and blending them to find the ones that resonate with your audience.
In fact, posting behind the scene stories, bloopers fails, etc. helps your audience connect with your brand more deeply.
One of the things that get people to associate with your brand is your brand voice.
The captions you use on your posts, the words you say in your Reels, the things your customer say when speaking about your brand – everything adds to becoming your brand voice.
Is your content more facts-focused than sharing quotes? Do you post funny stories or do you target the audience’s pain points? The pattern of your content will gradually shape your brand voice.
Your brand voice shows the personality and brand story of your business. I
Hook, Value, CTA
This is a very popular framework that seasoned marketers and brands follow to create viral videos and grow followers.
You grab the attention of viewers by saying or displaying something they’re interested in (their pain points or desires). This is called a hook.
Then you follow up by providing valuable information in the form of tips, teaching something, or industry-specific news.
At the end, you ask them to follow your account, click the link to grab a freebie, etc.
You may also decide to buy Instagram likes from a credible source to instantly gain credibility. This is a powerful way coupled with authentic content to grow engagement and followers on Instagram.
This blog has laid out the step-by-step Instagram marketing plan that you can follow to ink down a winning strategy.
Spend some time executing each step, and we’re very positive this will yield amazing results for your business and brand.
Well, we have covered the most important steps that you need to take to take your Instagram marketing to next level, there’s room for more.
Now it’s time to hear from you.
What has been your biggest takeaway from this blog?
Are you already using any of the steps mentioned in this blog? If so, then what are the milestones that you’ve achieved so far?
Is there anything that you think we should include in the blog?
Let us know in the comments section below.
Azeem Ahmad is an avid digital marketer, guest blogger, and content writer with extensive experience writing about social media marketing, search engine optimization, inorganic marketing strategies, and lead generation. Besides writing, he enjoys playing table tennis, reading blogs, and surfing the internet.